Ready to call a copywriter to create a website that showcases all things fab about your business, or a blog that drives engagement and SEO, or perhaps you're ready to catapult your content to the next level?
Halt. Calling a copywriter to get a quote may seem straightforward. But in many cases it's not.
Content needs tend to differ drastically from biz to biz, which is why most copywriters quote per project and require a more lengthy phone chat than you may have been anticipating.
Assuming they’re a professional, the copywriter knows you’re busy and respects your time.
But in order to provide you with an accurate quote and deliver good customer service, they need to be clear on the scope of your project and your unique content needs.
So when calling a copywriter, anticipate answering questions about things like word count, tone, your target demographic, the purpose of your content, etc.
Being prepared to answer these questions creates a win-win scenario. The copywriter doesn’t have to worry about doing extra work they won’t get paid for and you don’t have to worry about being quoted for things you don’t actually need or not fully getting your needs met.
When both parties are clear on the expectations, it sets the tone for a strong working relationship. If it turns out to be the right fit, it sets the project up for success.
Spending more time initially to get clear on your objectives and clearly define your content needs will save you loads of time in the long run – less copywriters to call, shorter conversations - and will help you find just the right fit, especially if you’re looking to get multiple bids.
Here is what you should do to prepare before calling a copywriter to ensure it’s a smooth, quick and prosperous endeavor:
Know Your Budget
A lot of people don’t know what to expect when they call a copywriter for a quote, but it’s helpful to have a ballpark figure of the most you’re willing to spend.
Most copywriters charge a flat rate for projects, but they base their fee on an hourly rate of $50 - $100 per hour. This is the typical range, but this rate can vary drastically depending on the copywriter. The time it takes a copywriter to complete a project can vary, too.
Keep in mind that just because a copywriter can complete a project in less time or for less money than another doesn’t mean the work will be quality, which is why, beyond budget, you need to make sure you’re getting good value for what you’re paying for.
Spending time looking at samples of the prospective copywriter’s work will help with this.
Take A Good Look At Their Website
You may be in a hurry to get quotes, but it’s worth it to take a few minutes to look at the copywriter’s portfolio and About page to make sure they produce quality work and that the kind of work they do makes sense for your company’s needs.
Assess the following:
Make It Easy To Understand Your Needs
Make sure you’re able to be explicit on your objectives or your conversation with the copywriter will be futile. Most copywriters have a series of questions that need to be answered and it’s important to the success of your project that you’re able to come through.
Here are some things you should be prepared to tell a copywriter:
Make it a breeze by providing the following:
You want to make sure your project will be completed in a timely manner, but you also want to make sure the copywriter has ample time to do what they do best: write blockbuster copy.
Depending on the scope of the project, the turnaround time can be anywhere from five business days to twenty – or more.
Know what your time frame is, and if you can leave plenty of time for the project to be completed, do so. Copywriters tend to charge hefty fees for rush jobs.
Laying A Solid Foundation
Once you do pick up the phone and deliver the details for your project, be prepared to wait a couple days to receive a quote.
Answering initial questions for a copywriter really lays the foundation for the relationship, because once you hire a copywriter, they will have more in order to understand your business.
It’s important that before calling, you make sure you’ll have enough time to answer them once the project commences. Like the process described above, this bit of grunt work will ensure effective copy that compliments your brand.
Questions or comments? Love to hear from you. Please respond below.
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By Sabrina Gaffney
From blogging to bios, freelance website copywriter Sabrina Gaffney, a.k.a the Cagey Copywriter, offers a powerful profusion of web copywriting tips that bring in the moola! Connect on LinkedIn.