“When people go to a web page, the thing that they want more than anything else is instant clarity.” - Ken McCarthy
Being able to write well is a good prerequisite for web content writing. Having a good understanding of how to write specifically for the web is even more critical.
But there is another often over-looked attribute of good web content writing: inquisitiveness.
It's the secret sauce, that magical ingredient that makes for lip-smacking good content. The more questions you can conjure - and then answer - the better.
Why is this so important?
Because people searching on the web are looking to have their questions answered - and quick. A vast majority of search inquiries are in the form of a question.
So many websites pussy-foot around crucial information, or fail to deliver it all together.
You don't want the answers to the questions your target audience is seeking buried in a bunch of gobbledygook, leaving them perplexed, and even worse: frustrated. You want to end their quest for answers.
This is why you need to have your business and your unique value clearly defined prior to sitting down at your computer.
Because if your web content doesn't clearly and succinctly answer all those questions swimming in the minds of your prospects, they'll click elsewhere without heed.
If you want to create web content that appeases a curious mind, here are some things you should be asking yourself:
Some of these questions may leave you feeling confused. There may be certain things about your business you still need to define before you worry about writing web content.
Or it may be because you're so inundated with day-to-day operations that it's hard to see the forest through the trees - so to speak. If this is the case, you may need to take a step back, or you may need to have someone else in your company manage the task.
If you can't answer certain questions about your business, then it will be virtually impossible to effectively convey your company's messaging to prospective clients on the web.
The more questions you can answer, the better your content, the better your Google rank, and the more voracious your visitors.
Questions or comments? Love to hear from you!
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By Sabrina Gaffney
From blogging to bios, freelance website copywriter Sabrina Gaffney, a.k.a the Cagey Copywriter, offers a powerful profusion of web copywriting tips that bring in the moola! Connect on LinkedIn.