Feeling baffled when it comes to producing captivating blog topics? Don't fret.
Coming up with insightful information that reels in readers may seem like an onerous task, but once you have a system in place, you'll experience a surge of engaging, lead generating things to share on your blog.
It will be effortless. Like slicing through butter with a hot knife. As it should be.
Here are five seriously easy ways to come up with captivating blog topics.
1. Clearly define the purpose of your blog.
Establishing what your blog is about concretely from the get-go can help jog topic ideas easily.
Think about what you have to offer as a brand and the kinds of messages you want to spread.
Even more importantly, think about what your customers care about. Why do they follow your brand? What kinds of expectations do they have? Do some brainstorming.
Once you're clear on how to set the stage, define what kinds of information people can people expect to find on your blog, as it pertains to your brand.
Make a promise by putting a message in your blog sign-up that explains what people will receive when they sign up for your blog.
Establishing your categories will also help to keep your blog focused and on track. Don't go crazy. Six to ten is good.
For example, if you sell organic, Fair Trade skincare products and are passionate about Eco-friendliness, you could define your blog as being the place to find great tips pertaining to all-natural skin care, true beauty, and living a holistic, green lifestyle.
Your categories might include best natural skincare ingredients, responsible beauty, natural skincare regimes and tips, Eco-friendly living, inner beauty, holistic lifestyle, sourcing organic, and Fair Trade. Once established, each category should spur a slew of ideas.
2. Look at your competitor's blogs.
Although you don't want to copy your competitors, this is great way to incite ideas. Perhaps they've covered a topic you can cover better or put a unique spin on.
3. Use online tools to scope out industry questions and news.
Here are a couple great tools for finding questions being asked in your industry:
Here are tools to help you keep abreast of trending topics and news in your industry:
4. Utilize your customer's questions.
Blogging is about being of service. This means providing your target audience with useful information that somehow makes their lives better or easier.
Work with your staff to concoct a list of questions your customers ask frequently. You can also include valuable things you know you can teach your customers and potential customers. Things they maybe wouldn't think to ask. This should tide you over with blogging fodder for awhile.
If you're having difficulty coming up with a list, ask your audience via social media or newsletter survey. Creating specific poll options may make it more likely you'll get a response.
You can also ask people what they'd like to learn more about at the end of your blog posts. You include something like, "How can we help? Please comment below with questions you’d like answered or topics you’d like covered in future blog posts pertaining to......"
Professional partners may also be a good source. Ask them what they'd like to know more about when it comes to your services and products.
5. Keep track of ideas with Evernote.
Any time I find an interesting article pertaining to a topic I'd like to write about or I come up with an idea I'd like to use later I put it in Evernote. When I go to write a blog post, I have a bunch of ideas waiting for me. It's brilliant.
Making It Even More Effortless
Once you come up with one blog topic idea, it often creates a domino effect, spurring another. The trick is to not try to tackle everything in one blog post.
Thinking in terms of a series will ensure you have plenty of blog topics to work with.
For example, instead of doing one blog post on serving Italian cheeses, you could do a whole Italian cheese serving series with one blog post that gives a briefing on the different types of Italian cheeses, one that explains how to choose the right assortment of Italian cheeses for a dinner party, another that covers what to pair Italian cheeses with, and another with tips on how to arrange an aesthetically pleasing cheese platter.
Blogging shouldn't be a burden. Ever. It should come easy. Be fun even.
After using these trusty tips, the hope is that you'll finally be rid of your blog topic deficiency, that you'll cross over from a stressed and discouraged state and proudly proclaim "I heart blogging!"
Which of these tactics will you use to come up with new blog topics? Any tips on coming up with blog topics I didn't cover? I'd love to hear from you. Please comment below.
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By Sabrina Gaffney
From blogging to bios, freelance website copywriter Sabrina Gaffney, a.k.a the Cagey Copywriter, offers a powerful profusion of web copywriting tips that bring in the moola! Connect on LinkedIn.