Feeling baffled when it comes to producing captivating blog topics? Don't fret.
Coming up with insightful information that reels in readers may seem like an onerous task, but once you have a system in place, you'll experience a surge of engaging, lead generating things to share on your blog.
It will be effortless. Like slicing through butter with a hot knife. As it should be.
Here are five seriously easy ways to come up with captivating blog topics.
1. Clearly define the purpose of your blog.
Establishing what your blog is about concretely from the get-go can help jog topic ideas easily.
Think about what you have to offer as a brand and the kinds of messages you want to spread.
Even more importantly, think about what your customers care about. Why do they follow your brand? What kinds of expectations do they have? Do some brainstorming.
Once you're clear on how to set the stage, define what kinds of information people can people expect to find on your blog, as it pertains to your brand.
Make a promise by putting a message in your blog sign-up that explains what people will receive when they sign up for your blog.
Establishing your categories will also help to keep your blog focused and on track. Don't go crazy. Six to ten is good.
For example, if you sell organic, Fair Trade skincare products and are passionate about Eco-friendliness, you could define your blog as being the place to find great tips pertaining to all-natural skin care, true beauty, and living a holistic, green lifestyle.
Your categories might include best natural skincare ingredients, responsible beauty, natural skincare regimes and tips, Eco-friendly living, inner beauty, holistic lifestyle, sourcing organic, and Fair Trade. Once established, each category should spur a slew of ideas.
2. Look at your competitor's blogs.
Although you don't want to copy your competitors, this is great way to incite ideas. Perhaps they've covered a topic you can cover better or put a unique spin on.
3. Use online tools to scope out industry questions and news.
Here are a couple great tools for finding questions being asked in your industry:
Here are tools to help you keep abreast of trending topics and news in your industry:
4. Utilize your customer's questions.
Blogging is about being of service. This means providing your target audience with useful information that somehow makes their lives better or easier.
Work with your staff to concoct a list of questions your customers ask frequently. You can also include valuable things you know you can teach your customers and potential customers. Things they maybe wouldn't think to ask. This should tide you over with blogging fodder for awhile.
If you're having difficulty coming up with a list, ask your audience via social media or newsletter survey. Creating specific poll options may make it more likely you'll get a response.
You can also ask people what they'd like to learn more about at the end of your blog posts. You include something like, "How can we help? Please comment below with questions you’d like answered or topics you’d like covered in future blog posts pertaining to......"
Professional partners may also be a good source. Ask them what they'd like to know more about when it comes to your services and products.
5. Keep track of ideas with Evernote.
Any time I find an interesting article pertaining to a topic I'd like to write about or I come up with an idea I'd like to use later I put it in Evernote. When I go to write a blog post, I have a bunch of ideas waiting for me. It's brilliant.
Making It Even More Effortless
Once you come up with one blog topic idea, it often creates a domino effect, spurring another. The trick is to not try to tackle everything in one blog post.
Thinking in terms of a series will ensure you have plenty of blog topics to work with.
For example, instead of doing one blog post on serving Italian cheeses, you could do a whole Italian cheese serving series with one blog post that gives a briefing on the different types of Italian cheeses, one that explains how to choose the right assortment of Italian cheeses for a dinner party, another that covers what to pair Italian cheeses with, and another with tips on how to arrange an aesthetically pleasing cheese platter.
Blogging shouldn't be a burden. Ever. It should come easy. Be fun even.
After using these trusty tips, the hope is that you'll finally be rid of your blog topic deficiency, that you'll cross over from a stressed and discouraged state and proudly proclaim "I heart blogging!"
Which of these tactics will you use to come up with new blog topics? Any tips on coming up with blog topics I didn't cover? I'd love to hear from you. Please comment below.
If you're not posting regularly or your content isn't captivating, then you won't have much success marketing your business through Facebook. The more likes, comments and shares your posts have, the more they get seen.
Without a good assortment of alluring content, you'll swear you're hearing crickets.
Figuring out what to post can be daunting for business owners, and even for social media content managers, but there are certain posts that make choice go-tos.
To take some of the guess work out of it, I've compiled 11 best types of Facebook posts that are likely to create high engagement.
Here is what you should post on Facebook to get people jazzed about your brand and increase exposure through likes, comments and shares:
Fill In The blank
This post by Sunset magazine is doubly effective because it not only encourages comments through a fill in the blank format, it also includes a link to an article about the photo on their website, which helps increase web traffic.
This fill in the blank post by BareMinerals is ultrasmart because it prompts people to talk about BareMinerals products, and a clever hashtag is used to denote the conversation.
Hashtags haven't really taken off on Facebook, but it certainly doesn't hurt to use them, and it's likely this post was used on other social media platforms.
This post from Discover Claremont utilizes a large photo of a stunning historical building. It's an image that inspires nostalgia for those who grew up or live in the area.
This Facebook page had less than a 1,000 likes at the time, but this post got over 350 likes! This happened because people really dig the photo, and they were given a call to action to click like. Pretty compelling stuff.
Encouraging Likes on Steroids
This post by White House Black Market - my fave place to shop - is very powerful because it includes a call to action to click like, it promotes a hashtag with a great photo montage of real women looking fierce, and encourages engagement on other social media platforms. They also include a link to their site for more information - smart move.
You know the old adage, "If you don't ask, you don't get." It's so true. This post by California State Parks is persuasive because first they ask a question, which prompts a response in itself.
Then they tell you to post your guesses - in case you weren't clear on the next step. Then they tell you to share it with your friends, providing a reason to do so - it will be fun to wipe the floor with your friends in a battle of nature knowledge.
This is an aggressive yet highly effective post by BareMinerals. It does three very powerful things. It gives an incentive for liking the post by giving a very specific number of how many likes the post must have to reveal an exclusive gift - it's important to offer gifts that are exclusive to fans because it keeps people engaged.
And they've suggested that this might happen quicker if people share it with their friends. They definitely exceeded their goal of 3,000 likes. Big surprise: people are partial to free stuff.
Sometimes a simple question can go a long way, especially if it's something people really care about.
If your audience is a bunch of foodies, like Whole Foods', asking them about the tastiest thing they ate yesterday will be a hard question for them to resist. Simple yet potent.
You should keep text-only posts to a minimum - pics tend to be more powerful - and limit them to one line. You want the question to be really easy to read and understand. Two or three part questions don't tend to get much of a response.
Come to find out, most people have strong feelings when it comes to defining quality grub. For instance, I've always been unwavering in my opinion that if it's not chocolate, it's not candy.
My husband on the other hand, treats gummy candy like it's crack. Target banked on these intense emotions people harbor about their Halloween candy.
Including a hunger-inducing photo and the brand logo made this effortless yet ingenious post all the more triumphant.
Even though I'm a big fan, I'm not trying to promote or show favoritism to White House Black Market - or BareMinerals for that matter. They've just really upped their game recently in the marketing arena.
Again, it all starts with a fab photo, and well, having multiple doesn't hurt. Showing the necklace with the price tag in large font and then having subsequent photos below showing the necklace with different outfits is genius.
But what really makes this post a superb one, is that this is a special offering that's exclusive to fans. This is very important.
Only posting special offers and promotions is not good social media marketing, you want to mix it up, but posting them from time to time and highlighting the exclusivity of them not only boosts sales, it helps build relationships, along with a fanatical following.
This is a clever way to highlight a new product. Rather than just saying, "Check out our new product," which would be boring, Fab.com found a simple way to engage people with a call to action. It's unlikely that most people know the answer, but it certainly sparks curiosity.
Helpful Update In An Intimate Tone
Having a social media persona is sheer brilliance. All updates by Mama's on 39 are delivered by a fictitious woman with an air of Southern hospitality who simply goes by Mama.
What could have been a humdrum notification about Labor Day hours makes people feel warm and fuzzy. It communicates that Mama's on 39 truly cares about you.
Showing love and concern for your customer's schedule and comfort can go a long way. Perhaps a photo would have made this more effective, and as a copywriter, I can't help but notice the grammatical errors, but Mama's on 39 certainly has the right idea.
Featuring your employees is important for relationship building. La Parolaccia Osteria Italiana could of posted a generic graphic saying "Happy Labor Day," but instead they took the time to gather for a group photo, which is way more personable.
Taking it a step further and featuring photos of individual employees and customers would be even better.
This post is a slick way to take quotes to the next level. Zarusa is a clothing line that is trying to brand themselves as sophisticated and cutting-edge. They chose a quote that helps communicate that, and it's aligned with both a celebrity and major political figure - bonus points.
Zarusa posts all quotes using their company color with a compelling black and white graphic. They also write something about the quote in their status, which shows they're engaged. Not everyone has a graphics department. If you want to put quotes on intriguing pics, use PicMonkey.
Here's a simpler post from Soma. Quoting Judy Blume was a smart move because most of their target demographic grew up reading the celebrated author. Adding their logo to the quote makes it a better post for branding.
Motivational Message With Photo
People are sticklers for inspirational and motivational messages. Chobani has a brand message that's rooted in healthy living and they're affirming that with this post.
The fact that they've tagged people in it and included a nice photo makes this post all the more fruitful.
This motivational message by Kashi is well branded with their logo and colors. And like the post above, the content is not only motivational, it helps support the brand message.
Have you found a new post type you're in love with that you just can't wait to try out? Awesome! But pick a few more.
You want to put out a variety of posts. Only posting quotes or exclusive promotions isn't effective for expanding your brand's presence and building relationships with your target audience.
You'll bore people and they'll start to ignore you. But if you mix it up, have fun, show personality, and engage, your brand's Facebook presence will boom.
Want even more information on how to spur interaction on your Facebook page? Check out How To Increase Engagement On Your Facebook Business Page Without The Boost.
What's your fave type of Facebook post? Did you learn a new one from this blog post? What will you be adding to your Facebook posting bag-o-tricks?
Love to hear from you. Please comment below.
Every blog post you write for your business should help you gain credibility, drive traffic to your website and support your SEO efforts. This may sound like a lot, but if your blog posts aren't doing this, you're wasting your time.
So how do you gain popularity and clout through your blog posts, rev up engagement and boost SEO? Well, it's actually just a matter of employing some simple tricks to make your blog work better for you. Here are five tricks that will turn your blog into a powerhouse that rakes in leads, giving you serious marketing mojo.
Offer Lots of Value
DO NOT put calls to action to buy in your blog posts. Your audience is not at that stage yet. The purpose of a blog isn't to sell, it's to serve. The sales will follow.
Many people freak out about giving away their industry secrets. You don't want to give away all your secrets, but you do want to show you know your stuff and can easily solve problems for people. This paves the way for a trusting relationship.
Most of the time, even if a prospective customer does learn all the ins and outs of how you provide a service or create a product they would still prefer for you to do it for them. And if other people in your industry are using your information, that tends to make you an industry leader, which is the goal, right?
Besides juicy, helpful content, you can provide ample value with links to further information. Definitely link to other posts on your site that might provide more insight on your topic.
Just because there's a comment box at the end of each of your posts doesn't mean that people will comment. If you want people to comment, you have to ask.
Invite comments at the end of each blog post by asking a thought provoking question related to your topic, or ask if anyone has stories to share relating to your topic. People love putting in their two cents.
Follow up your question with something like, "Would love to hear from you. Please comment below." This will make it abundantly clear that you want them to comment.
Just be a good host and respond to all comments you receive. People won't comment if they think you don't read them. Plus, responding to comments is a great way to form relationships.
Want to take it a step further? If you want people to see the comments for your blog post on Facebook, use the Facebook Comments Box. You can get the plug-in here: https://developers.facebook.com/docs/reference/plugins/comments/
Optimize Your Posts
One of the main functions of a blog is to support SEO. Make sure you use keywords in your post.
The title of your post takes precedence. To come up with an SEO-friendly title, brainstorm questions people might have pertaining to your industry and how they might do a Google search to find answers.
You can chat with customers or look on sites like Quora or Yahoo Answers to help with this process. Just experimenting with various Google searches can help, too. Use Google Adwords Keyword Tool to get clear on how people might be searching for the topic, whether or not it has a decent search volume and how competitive the keyword is.
Keep in mind that your blog is an opportunity to come up for more long-tail keywords. This means using very specific keyword phrases that may draw in less traffic than broader keyword phrases (aka short-tail keywords), but result in more quality visitors.
Use the keyword phrase you're targeting towards the beginning of the title. The title of your blog should be 65 characters or less. If you can, use your keywords in the first few sentences of your post, then a couple more times throughout your post - stuffing keywords into your blog post is not in your best interest.
Make All Your Blog Posts Shareable
Making your blog posts shareable starts, of course, with creating valuable content that's worth sharing. But the key is adding social share buttons, so your posts can be shared on Facebook, Google Plus, Twitter, etc. with just a click.
Making your blog posts shareable doesn't just help with visibility, it helps with SEO. Google factors in social data when indexing a site. If your blog posts get a lot of shares, Google may favor your site over the competition.
You can use ShareThis.com or AddThis.com to add social share buttons to your posts. You also want to make sure you're sharing every post on all the major social media platforms to drive traffic.
Show Google Some Love
Google is pretty candid about the fact that being their buddy is in your best interest. It makes sense, right? According to Searchmetrics, activity on Google Plus is the most important factor in SEO ranking.
If you want to show loyalty to Google, make sure that a Google Plus button is among your social share buttons. Share your blog posts regularly on Google Plus.
And I can't emphasize this enough: set up Google Authorship. Here's a great article that will walk you through how to set it up: http://blog.kissmetrics.com/google-authorship/.
Do you think your blog could benefit from one of these tricks? What have been some of your struggles when it comes to blogging for your business? How do you think some of these tactics might help? Please comment below. Love to hear from ya!
You may have noticed that ever since Facebook went public, you have the option to "boost" everything you post for a small fee. There have been more prompts than ever to advertise, and far less people see your posts. In fact, according to Facebook, business pages organically reach about 16% of their fans on average. So what do you do if you don't want to pay every time you want people to see your post? How do you still get the most out of Facebook? Well, you have to up your game. Your business has to be even more charming than it was before. Facebook's Edgerank algorithm makes it so that the more people like, comment and share on your posts, the more people are likely to see it.
Here is how to ensure people see and engage with your posts:
Don't be too salesy or self-promotional. People do love special offers, but are likely to be turned off if that's all you post. Plus, Facebook is about branding and building relationships, so if you only post special offers to promote your business, you're losing out on the true value of Facebook. You don't want to be constantly talking at people, you want to talk with them. Social media is about being social.
Post funny stuff, show personality. Again, if you're all about business, people will lose interest. Quickly. The reality is that part of your job as a Facebook marketer is to entertain. Get creative, try different things. Although, you do want to make sure that what you post is relevant to your industry or brand. Photos of cats in bread is amusing, but unless you're in the pet industry, it's not going to help your cause.
Use photos as much as possible. Besides the fact that people are drawn to visuals, especially compelling ones, photos take up a lot of space on a newsfeed, you can't miss them. It will help you capture the attention of those 16%. And when people click on your photos, it increases EdgeRank.
Use quotes, make them pretty. People dig photos, especially on Facebook. So if you find an inspiring quote to post, go the extra mile and put it on a pretty back drop using an app like Quozio. It can be great riding the coattails of famous people - and it tends to be foolproof - but you can also use this tactic to post the witty and inspiring things put out by your brand. Sally Hogshead of Fascinate does a great job at this. Follow her lead and put your website address and name of your business at the bottom.
Post at ideal times. Posting between 1 - 3pm is optimal. Wednesdays are a great day to post. And according to Buddy Media, engagement rates are 18% higher on Thursday and Friday than other days of the week. I don't tend to post before 8am or 8pm, but I can't claim this as a golden rule. When to post really depends on the online habits of your target audience. I had a Facebook focus group composed of 15 - 18 year olds I regularly posted on for a project. If I wanted them to see my posts, I needed to post between 8 and 11pm. Depending on the type of business you have, some of your Facebook audience may be on different time zones. It's a good rule of thumb to post at different times for a few weeks and then look at your Facebook Insights for patterns of engagement.
Hold contests. Facebook has decreed that you must use a third party app to hold contests. Use an app like Shortstack that requires people to "like" your page to enter. Make sure the prize you offer relates to your brand. You can use the same app to create a newsletter sign up or a page that promotes your blog to get the most out of your Facebook page.
Ask people to click "like" share or comment. You would be absolutely amazed how effective this is, especially if you have a cool photo to boot. All you have to do is say something like, "Click "like" if you dig it!" Or you can prompt a comment by starting the post with, "Tell us," or ask a question and end it with "Thoughts?" or "Do Share."
Post regularly. You should post 3 to 4 times a day. This may seem like a lot, but if someone has 600 friends who post regularly, their newsfeed can fill up quickly, and then there's Facebook's pesky Edgerank algorithm.
Posting regularly and frequently increases the chance of your post being seen and your brand staying in the forefront of your follower's minds. To make posting frequently easier, you can schedule posts directly through Facebook or you can use Hootsuite.
Make sure to give enough time in between posts for people to engage - at least two to three hours.
Respond and "like" all comments, and "like" any of your posts people share. Remember, anytime there's action on a post that can prolong it's lifespan and reach. And social media is about conversations. You want to make sure you're encouraging them.
Share helpful and exclusive information. You want to make sure you're being of service by providing information that's insightful and helps people solves problems. This sets up a trusting relationship and gives more people reasons to like, comment and share your posts - especially if it makes them look good by doing so. Infographics are great for this. You want to make your online entourage feel like they have VIP status. Giving them the DL on upcoming products or services or posting exclusive sales just for them will make for one engaged fan base.
Use hashtags. Yep, Facebook finally jumped on the bandwagon. You can now take advantage of hashtags. You can create clever hashtags to start conversations about your product or brand or you can use hashtags for existing topics. To find out what hashtags people are using related to your industry, go to hashtags.org. Don't get crazy with hashtags. It's spammy and in poor taste. Use one or two, preferably in the body of your post.
What do you do to increase engagement on your Facebook business page? What successes have you had? Do you boost? I'd love to hear from you. Please comment below.
Social media does make connecting easy, but that doesn't mean you don't have to put in the leg-work (you still have to exercise social skills). It's tempting, I know. You click a button and you can instantly have a new buddy that you can send updates to about your business.
The only difference between social media marketing and traditional networking, is that social media connects you to a much larger group of people that you can talk to regularly from the comfort of your home. You still have to put your best foot forward, you still have to build and nurture the relationship. A relationship doesn't form just because you've clicked on something. There is no such thing as instant gratification when it comes to social media marketing. CLICK TO TWEET
You are the face of your business, the figure head. After going to a networking event, people remember faces, not business names. Connecting through a personal Facebook page is a good way to nurture the relationship. And now that Facebook has made it so you can create group lists for who you want to post to, such as business, acquaintances and family, using your personal page for online networking is much easier and more comfortable.
There are limitations with a personal page on Facebook, and you do want to have a page specifically for your business so you can reap the benefits of insights, special offers, poll questions and the like, but both play vital roles in making connections.
Although having a lot of "friends" might make you look popular, it won't help you build the kind of relationships for your business that effect your ROI. There are so many people who become friends with me on Facebook, who usually have never met me, and without messaging me or doing anything to start a conversation, immediately invite me to "like" their business page.
No One Wants Fake Friends
The fact of the matter is, even though Facebook has deemed us "friends," we don't know each other from atom. I don't know about you, but I don't tend to care about stuff that's posted by people I don't know. I've rarely liked their posts - if ever - and they've rarely liked mine. I may have liked their page because they suggested I like it, but I don't actually engage with their Facebook page, especially if their content has no real relevance to me, which is typically the case.
You don't want people to like your Facebook business page just to be polite, you want them to like it because they're truly interested in your brand and want to engage. Otherwise, what's the point?
When people send me a friend request just because we have 50 mutual friends - many of which I don't really know - it's awkward. I try not to accept every friend request I get from people I don't know, but I don't like to exclude people. I consider that they could be a valuable resource.
I do try to message them after I accept their invite in attempts to connect, but sometimes I get caught up with projects and lose the window. I've been really pleasantly surprised lately because two people that friended me actually messaged me to introduce themselves. It started some good conversations, it got me excited, it gave me hope.
Change The Spiel
The same concept applies for LinkedIn. Using the generic invite LinkedIn provides is not a good way to start a relationship. Again, I typically don't accept requests from people who do this. You shouldn't either. It doesn't matter how many people you have on your contact list, if you never speak to them, they are of no value.
If you want to truly connect with someone on LinkedIn, you should let them know how you know them or why you want to connect. Just changing the automatic LinkedIn spiel slightly shows you care. CLICK TO TWEET
There are times when I will accept a generic request to connect on LinkedIn even though I don't know the person if I think they may be a good connection or if I suspect they're connecting with me to do business and just don't know better.
When this happens I accept their request and immediately send them a personalized note thanking them for joining my network and asking them how I can be of service. I've gotten some good business this way. It's simple, but brilliantly social.
Follows Can Falter
So many people follow someone on Twitter just so they'll follow back and then never connect with them. No retweet, no direct message, no nothing. You can't just go around following thousands of people and then never have conversations with them. It's not enough to tweet good content. People are less likely to pay attention to your tweets if you don't give them the time of day. If you show you care, they will too.
It irritates me when I thank someone for the follow and they message me back talking about their services. This tells me that they have no interest in getting to know me, so I unfollow them. Or I completely ignore their tweets, which in a sense is worse. Don't miss out on the opportunity to start meaningful conversations because you're too busy touting your services on Twitter.
If you want to start solid relationships through social media:
So if you are a connection of mine via a major social media platform, I invite you to message me. I'd love to chat and get to know you.
Are you guilty of some of the things I've mentioned? Or do you excel at being social? What social media tactics do you use, or plan to in the future? Please comment below. I'd love to hear from you.
Why Listening Is Important
Social media marketing provides the ability for companies to build strong, lasting relationships with their target markets. The key to developing relationships is engaging in compelling conversations, and one of the fundamentals of being an excellent conversationalist is good listening skills. Twitter and Facebook, the most notable social media marketing outlets, are ideal platforms for listening.
Although Twitter and Facebook provide outlets for touting services and products, there are other valuable opportunities businesses tend to ignore. Businesses often make the mistake of posting on their Facebook and Twitter pages without taking the time to assess who they are talking to. Knowing what your target audience views as important and being familiar with the language they speak is crucial to social media success. It's also helpful to be aware of what your competitors are doing and what's changing in your industry.
A business who has mastered the art of conversation will take the time to anticipate their target market's needs and desires. They also will directly ask their followers what they value and use the information to utilize better business practices and provide relationship building and transaction inducing content. Rather than actively disposing of criticism, they'll utilize what is said about them to improve their customer service.
Improving Your Listening Skills on Twitter
1. Don't Follow Just to Gain Followers
It's Twitter etiquette to follow those who are following you. This is often not helpful for either parties. Many businesses and self-promoters request to follow with no intention of reading in-coming posts. It's a mistake to follow solely for the sake of being followed. You will end up missing out on great information. Following key businesses and prominent people is a great way to listen in on trends and best practices within your industry. Reading the public's posts will gain you access to valuable information about what's popular and how your product or service ranks. You will also find that the likelihood your followers will do business with you will increase when you stop relying on following people just to bring in followers.
2. Listen in on Conversations
Utilizing the hash tag is a great listening tactic. A hashtag denotes a reoccurring topic of conversation. To figure out the popular hashtags, or conversations, in your industry go to hashtags.org and type in your topic to get suggestions. This will help you to not only figure out which conversations to listen to, it will identify the conversations worth joining. Hashtags also help to indicate who is worth paying attention to.
Another great way to listen in on the conversations happening in real-time on Twitter is to go to the advanced search on Twitter and enter in the key terms for your industry. It will show all the conversations that contain those key words. This will give you a bird's eye view of your competition and target market.
3. Pay Attention to Trends in Your Industry
What the Trend tracks the trends, or rather, the hashtags, that are going viral on twitter. You can use their search engine to find trends in your industry. Some of the trends have explanations. For the ones that don't, you have the opportunity to be the first to explain the trend.
4. Watch Successful Tweeters
Another method for success on Twitter is watching the pros. Twitterholic and We Follow allow you to take a look at the most popular users. It's an opportunity to assess what they are tweeting about, their style and tone of voice, the different ways they tweet, and how often. This is great way to get ideas for tweets.
Improving Your Listening Skills on Facebook
5. Listen for Fans
Do a search for other fan pages, groups and profiles related to your industry and read what people are talking about. Carefully assess people's reactions to things. What is successful? What isn't working? Why do you think it isn't working? Once you have spent time listening you can start engaging in meaningful conversations that will lead to quality fans.
6. Show That You're a Good Listener
Show that you're listening by consistently responding to wall posts and comments. This shows you're engaged and allows for better relationship building. The goal is always to create a two-way conversation, which is the foundation of social media. If you actively read your news feed you can respond to negative feedback immediately, either publicly or through direct messaging. A prompt and tactful response to the matter will show your company in a positive light.
What will you do to be a better listener? Do Share! I love receiving comments, questions and feedback.
The key to success with content marketing isn't esoteric or nouveau just because it's on the internet. Regardless of whether you're marketing online, in print or face-to-face, success remains rooted in basic marketing principles. One such principle is that if you want more buzz around your business you need to ask for it.
Have you created highly educational, inspirational content? Want people to "like" or share your photo on Facebook, or retweet your brilliant quip on Twitter? Once you create quality content, all you have to do is ask. Then you have to make the desired action clear and easy for people to implement. Yep, it's that simple. Below are the six best ways to ask for the distribution of your content. You'll see how just asking can catapult your online marketing efforts.
1. Get people to comment on your blog and share that comment with others: At the end of each blog post ask a thought provoking question, or ask if anyone has stories to share relating to your topic. Follow it up with something like, "Love to hear your thoughts. Please comment below."
People love giving their opinions and talking about themselves. I end every blog post this way.
Want those comments that keep rolling in to get shared on Facebook? Use the Facebook Comments Box. You can get the plug-in here: https://developers.facebook.com/docs/reference/plugins/comments/
Another helpful hint: You can also increase your social following by saying something like, “If you enjoyed this post and want more, please follow us on Twitter or become a fan on Facebook.” This makes for more people that are available to share your stuff.
2. Use the Facebook Ask Question feature with poll options to ask a question that people are likely to engage with and share: This Facebook posting feature is often overlooked. If the question is compelling enough people will ask their friends, thus sharing your content for you. Invite people to add poll options in your post.
3. Ask people to "like" your Facebook posts directly and you'll be amazed by how many do: Post a gorgeous or intriguing photo - people love pics - and then say something like, "Click 'like' if you dig this!" I've gotten over 350 likes this way, meaning that all of the friends of the people that "liked" the pic got to see the post. You can also just ask them to share it with their buddies: "Click share to spread the love to your buddies!"
4. Ask to people to retweet at the end of a tweet: Tweet something that gets people pumped and then say something like, "if you agree, retweet!"
5. Get people to tweet compelling quotes from your blog posts: Write something that's quotable - especially for people in your industry - and then use Click to Tweet so your visitors can do just that.
6. Invite people to forward your newsletter to a friend: Saying something such as, "You're more than welcome to share the information in this newsletter with a friend, and if you think they might benefit from future offers, webinars and blog posts make sure they sign up for my email list at _______."
How will you ask people to share your web content? Have you already had successes with asking? Do share. Please comment below.
By Sabrina Gaffney
From blogging to bios, freelance website copywriter Sabrina Gaffney, offers a powerful profusion of copywriting tips that bring in the moola! Connect on LinkedIn.
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