If you're not posting regularly or your content isn't captivating, then you won't have much success marketing your business through Facebook. The more likes, comments and shares your posts have, the more they get seen.
Without a good assortment of alluring content, you'll swear you're hearing crickets.
Figuring out what to post can be daunting for business owners, and even for social media content managers, but there are certain posts that make choice go-tos.
To take some of the guess work out of it, I've compiled 11 best types of Facebook posts that are likely to create high engagement.
Here is what you should post on Facebook to get people jazzed about your brand and increase exposure through likes, comments and shares:
Fill In The blank
This post by Sunset magazine is doubly effective because it not only encourages comments through a fill in the blank format, it also includes a link to an article about the photo on their website, which helps increase web traffic.
This fill in the blank post by BareMinerals is ultrasmart because it prompts people to talk about BareMinerals products, and a clever hashtag is used to denote the conversation.
Hashtags haven't really taken off on Facebook, but it certainly doesn't hurt to use them, and it's likely this post was used on other social media platforms.
This post from Discover Claremont utilizes a large photo of a stunning historical building. It's an image that inspires nostalgia for those who grew up or live in the area.
This Facebook page had less than a 1,000 likes at the time, but this post got over 350 likes! This happened because people really dig the photo, and they were given a call to action to click like. Pretty compelling stuff.
Encouraging Likes on Steroids
This post by White House Black Market - my fave place to shop - is very powerful because it includes a call to action to click like, it promotes a hashtag with a great photo montage of real women looking fierce, and encourages engagement on other social media platforms. They also include a link to their site for more information - smart move.
You know the old adage, "If you don't ask, you don't get." It's so true. This post by California State Parks is persuasive because first they ask a question, which prompts a response in itself.
Then they tell you to post your guesses - in case you weren't clear on the next step. Then they tell you to share it with your friends, providing a reason to do so - it will be fun to wipe the floor with your friends in a battle of nature knowledge.
This is an aggressive yet highly effective post by BareMinerals. It does three very powerful things. It gives an incentive for liking the post by giving a very specific number of how many likes the post must have to reveal an exclusive gift - it's important to offer gifts that are exclusive to fans because it keeps people engaged.
And they've suggested that this might happen quicker if people share it with their friends. They definitely exceeded their goal of 3,000 likes. Big surprise: people are partial to free stuff.
Sometimes a simple question can go a long way, especially if it's something people really care about.
If your audience is a bunch of foodies, like Whole Foods', asking them about the tastiest thing they ate yesterday will be a hard question for them to resist. Simple yet potent.
You should keep text-only posts to a minimum - pics tend to be more powerful - and limit them to one line. You want the question to be really easy to read and understand. Two or three part questions don't tend to get much of a response.
Come to find out, most people have strong feelings when it comes to defining quality grub. For instance, I've always been unwavering in my opinion that if it's not chocolate, it's not candy.
My husband on the other hand, treats gummy candy like it's crack. Target banked on these intense emotions people harbor about their Halloween candy.
Including a hunger-inducing photo and the brand logo made this effortless yet ingenious post all the more triumphant.
Even though I'm a big fan, I'm not trying to promote or show favoritism to White House Black Market - or BareMinerals for that matter. They've just really upped their game recently in the marketing arena.
Again, it all starts with a fab photo, and well, having multiple doesn't hurt. Showing the necklace with the price tag in large font and then having subsequent photos below showing the necklace with different outfits is genius.
But what really makes this post a superb one, is that this is a special offering that's exclusive to fans. This is very important.
Only posting special offers and promotions is not good social media marketing, you want to mix it up, but posting them from time to time and highlighting the exclusivity of them not only boosts sales, it helps build relationships, along with a fanatical following.
This is a clever way to highlight a new product. Rather than just saying, "Check out our new product," which would be boring, Fab.com found a simple way to engage people with a call to action. It's unlikely that most people know the answer, but it certainly sparks curiosity.
Helpful Update In An Intimate Tone
Having a social media persona is sheer brilliance. All updates by Mama's on 39 are delivered by a fictitious woman with an air of Southern hospitality who simply goes by Mama.
What could have been a humdrum notification about Labor Day hours makes people feel warm and fuzzy. It communicates that Mama's on 39 truly cares about you.
Showing love and concern for your customer's schedule and comfort can go a long way. Perhaps a photo would have made this more effective, and as a copywriter, I can't help but notice the grammatical errors, but Mama's on 39 certainly has the right idea.
Featuring your employees is important for relationship building. La Parolaccia Osteria Italiana could of posted a generic graphic saying "Happy Labor Day," but instead they took the time to gather for a group photo, which is way more personable.
Taking it a step further and featuring photos of individual employees and customers would be even better.
This post is a slick way to take quotes to the next level. Zarusa is a clothing line that is trying to brand themselves as sophisticated and cutting-edge. They chose a quote that helps communicate that, and it's aligned with both a celebrity and major political figure - bonus points.
Zarusa posts all quotes using their company color with a compelling black and white graphic. They also write something about the quote in their status, which shows they're engaged. Not everyone has a graphics department. If you want to put quotes on intriguing pics, use PicMonkey.
Here's a simpler post from Soma. Quoting Judy Blume was a smart move because most of their target demographic grew up reading the celebrated author. Adding their logo to the quote makes it a better post for branding.
Motivational Message With Photo
People are sticklers for inspirational and motivational messages. Chobani has a brand message that's rooted in healthy living and they're affirming that with this post.
The fact that they've tagged people in it and included a nice photo makes this post all the more fruitful.
This motivational message by Kashi is well branded with their logo and colors. And like the post above, the content is not only motivational, it helps support the brand message.
Have you found a new post type you're in love with that you just can't wait to try out? Awesome! But pick a few more.
You want to put out a variety of posts. Only posting quotes or exclusive promotions isn't effective for expanding your brand's presence and building relationships with your target audience.
You'll bore people and they'll start to ignore you. But if you mix it up, have fun, show personality, and engage, your brand's Facebook presence will boom.
Want even more information on how to spur interaction on your Facebook page? Check out How To Increase Engagement On Your Facebook Business Page Without The Boost.
What's your fave type of Facebook post? Did you learn a new one from this blog post? What will you be adding to your Facebook posting bag-o-tricks?
Love to hear from you. Please comment below.
Every blog post you write for your business should help you gain credibility, drive traffic to your website and support your SEO efforts. This may sound like a lot, but if your blog posts aren't doing this, you're wasting your time.
So how do you gain popularity and clout through your blog posts, rev up engagement and boost SEO? Well, it's actually just a matter of employing some simple tricks to make your blog work better for you. Here are five tricks that will turn your blog into a powerhouse that rakes in leads, giving you serious marketing mojo.
Offer Lots of Value
DO NOT put calls to action to buy in your blog posts. Your audience is not at that stage yet. The purpose of a blog isn't to sell, it's to serve. The sales will follow.
Many people freak out about giving away their industry secrets. You don't want to give away all your secrets, but you do want to show you know your stuff and can easily solve problems for people. This paves the way for a trusting relationship.
Most of the time, even if a prospective customer does learn all the ins and outs of how you provide a service or create a product they would still prefer for you to do it for them. And if other people in your industry are using your information, that tends to make you an industry leader, which is the goal, right?
Besides juicy, helpful content, you can provide ample value with links to further information. Definitely link to other posts on your site that might provide more insight on your topic.
Just because there's a comment box at the end of each of your posts doesn't mean that people will comment. If you want people to comment, you have to ask.
Invite comments at the end of each blog post by asking a thought provoking question related to your topic, or ask if anyone has stories to share relating to your topic. People love putting in their two cents.
Follow up your question with something like, "Would love to hear from you. Please comment below." This will make it abundantly clear that you want them to comment.
Just be a good host and respond to all comments you receive. People won't comment if they think you don't read them. Plus, responding to comments is a great way to form relationships.
Want to take it a step further? If you want people to see the comments for your blog post on Facebook, use the Facebook Comments Box. You can get the plug-in here: https://developers.facebook.com/docs/reference/plugins/comments/
Optimize Your Posts
One of the main functions of a blog is to support SEO. Make sure you use keywords in your post.
The title of your post takes precedence. To come up with an SEO-friendly title, brainstorm questions people might have pertaining to your industry and how they might do a Google search to find answers.
You can chat with customers or look on sites like Quora or Yahoo Answers to help with this process. Just experimenting with various Google searches can help, too. Use Google Adwords Keyword Tool to get clear on how people might be searching for the topic, whether or not it has a decent search volume and how competitive the keyword is.
Keep in mind that your blog is an opportunity to come up for more long-tail keywords. This means using very specific keyword phrases that may draw in less traffic than broader keyword phrases (aka short-tail keywords), but result in more quality visitors.
Use the keyword phrase you're targeting towards the beginning of the title. The title of your blog should be 65 characters or less. If you can, use your keywords in the first few sentences of your post, then a couple more times throughout your post - stuffing keywords into your blog post is not in your best interest.
Make All Your Blog Posts Shareable
Making your blog posts shareable starts, of course, with creating valuable content that's worth sharing. But the key is adding social share buttons, so your posts can be shared on Facebook, Google Plus, Twitter, etc. with just a click.
Making your blog posts shareable doesn't just help with visibility, it helps with SEO. Google factors in social data when indexing a site. If your blog posts get a lot of shares, Google may favor your site over the competition.
You can use ShareThis.com or AddThis.com to add social share buttons to your posts. You also want to make sure you're sharing every post on all the major social media platforms to drive traffic.
Show Google Some Love
Google is pretty candid about the fact that being their buddy is in your best interest. It makes sense, right? According to Searchmetrics, activity on Google Plus is the most important factor in SEO ranking.
If you want to show loyalty to Google, make sure that a Google Plus button is among your social share buttons. Share your blog posts regularly on Google Plus.
And I can't emphasize this enough: set up Google Authorship. Here's a great article that will walk you through how to set it up: http://blog.kissmetrics.com/google-authorship/.
Do you think your blog could benefit from one of these tricks? What have been some of your struggles when it comes to blogging for your business? How do you think some of these tactics might help? Please comment below. Love to hear from ya!
You may have noticed that ever since Facebook went public, you have the option to "boost" everything you post for a small fee. There have been more prompts than ever to advertise, and far less people see your posts. In fact, according to Facebook, business pages organically reach about 16% of their fans on average. So what do you do if you don't want to pay every time you want people to see your post? How do you still get the most out of Facebook? Well, you have to up your game. Your business has to be even more charming than it was before. Facebook's Edgerank algorithm makes it so that the more people like, comment and share on your posts, the more people are likely to see it.
Here is how to ensure people see and engage with your posts:
Don't be too salesy or self-promotional. People do love special offers, but are likely to be turned off if that's all you post. Plus, Facebook is about branding and building relationships, so if you only post special offers to promote your business, you're losing out on the true value of Facebook. You don't want to be constantly talking at people, you want to talk with them. Social media is about being social.
Post funny stuff, show personality. Again, if you're all about business, people will lose interest. Quickly. The reality is that part of your job as a Facebook marketer is to entertain. Get creative, try different things. Although, you do want to make sure that what you post is relevant to your industry or brand. Photos of cats in bread is amusing, but unless you're in the pet industry, it's not going to help your cause.
Use photos as much as possible. Besides the fact that people are drawn to visuals, especially compelling ones, photos take up a lot of space on a newsfeed, you can't miss them. It will help you capture the attention of those 16%. And when people click on your photos, it increases EdgeRank.
Use quotes, make them pretty. People dig photos, especially on Facebook. So if you find an inspiring quote to post, go the extra mile and put it on a pretty back drop using an app like Quozio. It can be great riding the coattails of famous people - and it tends to be foolproof - but you can also use this tactic to post the witty and inspiring things put out by your brand. Sally Hogshead of Fascinate does a great job at this. Follow her lead and put your website address and name of your business at the bottom.
Post at ideal times. Posting between 1 - 3pm is optimal. Wednesdays are a great day to post. And according to Buddy Media, engagement rates are 18% higher on Thursday and Friday than other days of the week. I don't tend to post before 8am or 8pm, but I can't claim this as a golden rule. When to post really depends on the online habits of your target audience. I had a Facebook focus group composed of 15 - 18 year olds I regularly posted on for a project. If I wanted them to see my posts, I needed to post between 8 and 11pm. Depending on the type of business you have, some of your Facebook audience may be on different time zones. It's a good rule of thumb to post at different times for a few weeks and then look at your Facebook Insights for patterns of engagement.
Hold contests. Facebook has decreed that you must use a third party app to hold contests. Use an app like Shortstack that requires people to "like" your page to enter. Make sure the prize you offer relates to your brand. You can use the same app to create a newsletter sign up or a page that promotes your blog to get the most out of your Facebook page.
Ask people to click "like" share or comment. You would be absolutely amazed how effective this is, especially if you have a cool photo to boot. All you have to do is say something like, "Click "like" if you dig it!" Or you can prompt a comment by starting the post with, "Tell us," or ask a question and end it with "Thoughts?" or "Do Share."
Post regularly. You should post 3 to 4 times a day. This may seem like a lot, but if someone has 600 friends who post regularly, their newsfeed can fill up quickly, and then there's Facebook's pesky Edgerank algorithm.
Posting regularly and frequently increases the chance of your post being seen and your brand staying in the forefront of your follower's minds. To make posting frequently easier, you can schedule posts directly through Facebook or you can use Hootsuite.
Make sure to give enough time in between posts for people to engage - at least two to three hours.
Respond and "like" all comments, and "like" any of your posts people share. Remember, anytime there's action on a post that can prolong it's lifespan and reach. And social media is about conversations. You want to make sure you're encouraging them.
Share helpful and exclusive information. You want to make sure you're being of service by providing information that's insightful and helps people solves problems. This sets up a trusting relationship and gives more people reasons to like, comment and share your posts - especially if it makes them look good by doing so. Infographics are great for this. You want to make your online entourage feel like they have VIP status. Giving them the DL on upcoming products or services or posting exclusive sales just for them will make for one engaged fan base.
Use hashtags. Yep, Facebook finally jumped on the bandwagon. You can now take advantage of hashtags. You can create clever hashtags to start conversations about your product or brand or you can use hashtags for existing topics. To find out what hashtags people are using related to your industry, go to hashtags.org. Don't get crazy with hashtags. It's spammy and in poor taste. Use one or two, preferably in the body of your post.
What do you do to increase engagement on your Facebook business page? What successes have you had? Do you boost? I'd love to hear from you. Please comment below.
By Sabrina Gaffney
From blogging to bios, freelance website copywriter Sabrina Gaffney, offers a powerful profusion of copywriting tips that bring in the moola! Connect on LinkedIn.
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