If you're not posting regularly or your content isn't captivating, then you won't have much success marketing your business through Facebook. The more likes, comments and shares your posts have, the more they get seen.
Without a good assortment of alluring content, you'll swear you're hearing crickets.
Figuring out what to post can be daunting for business owners, and even for social media content managers, but there are certain posts that make choice go-tos.
To take some of the guess work out of it, I've compiled 11 best types of Facebook posts that are likely to create high engagement.
Here is what you should post on Facebook to get people jazzed about your brand and increase exposure through likes, comments and shares:
Fill In The blank
This post by Sunset magazine is doubly effective because it not only encourages comments through a fill in the blank format, it also includes a link to an article about the photo on their website, which helps increase web traffic.
This fill in the blank post by BareMinerals is ultrasmart because it prompts people to talk about BareMinerals products, and a clever hashtag is used to denote the conversation.
Hashtags haven't really taken off on Facebook, but it certainly doesn't hurt to use them, and it's likely this post was used on other social media platforms.
This post from Discover Claremont utilizes a large photo of a stunning historical building. It's an image that inspires nostalgia for those who grew up or live in the area.
This Facebook page had less than a 1,000 likes at the time, but this post got over 350 likes! This happened because people really dig the photo, and they were given a call to action to click like. Pretty compelling stuff.
Encouraging Likes on Steroids
This post by White House Black Market - my fave place to shop - is very powerful because it includes a call to action to click like, it promotes a hashtag with a great photo montage of real women looking fierce, and encourages engagement on other social media platforms. They also include a link to their site for more information - smart move.
You know the old adage, "If you don't ask, you don't get." It's so true. This post by California State Parks is persuasive because first they ask a question, which prompts a response in itself.
Then they tell you to post your guesses - in case you weren't clear on the next step. Then they tell you to share it with your friends, providing a reason to do so - it will be fun to wipe the floor with your friends in a battle of nature knowledge.
This is an aggressive yet highly effective post by BareMinerals. It does three very powerful things. It gives an incentive for liking the post by giving a very specific number of how many likes the post must have to reveal an exclusive gift - it's important to offer gifts that are exclusive to fans because it keeps people engaged.
And they've suggested that this might happen quicker if people share it with their friends. They definitely exceeded their goal of 3,000 likes. Big surprise: people are partial to free stuff.
Sometimes a simple question can go a long way, especially if it's something people really care about.
If your audience is a bunch of foodies, like Whole Foods', asking them about the tastiest thing they ate yesterday will be a hard question for them to resist. Simple yet potent.
You should keep text-only posts to a minimum - pics tend to be more powerful - and limit them to one line. You want the question to be really easy to read and understand. Two or three part questions don't tend to get much of a response.
Come to find out, most people have strong feelings when it comes to defining quality grub. For instance, I've always been unwavering in my opinion that if it's not chocolate, it's not candy.
My husband on the other hand, treats gummy candy like it's crack. Target banked on these intense emotions people harbor about their Halloween candy.
Including a hunger-inducing photo and the brand logo made this effortless yet ingenious post all the more triumphant.
Even though I'm a big fan, I'm not trying to promote or show favoritism to White House Black Market - or BareMinerals for that matter. They've just really upped their game recently in the marketing arena.
Again, it all starts with a fab photo, and well, having multiple doesn't hurt. Showing the necklace with the price tag in large font and then having subsequent photos below showing the necklace with different outfits is genius.
But what really makes this post a superb one, is that this is a special offering that's exclusive to fans. This is very important.
Only posting special offers and promotions is not good social media marketing, you want to mix it up, but posting them from time to time and highlighting the exclusivity of them not only boosts sales, it helps build relationships, along with a fanatical following.
This is a clever way to highlight a new product. Rather than just saying, "Check out our new product," which would be boring, Fab.com found a simple way to engage people with a call to action. It's unlikely that most people know the answer, but it certainly sparks curiosity.
Helpful Update In An Intimate Tone
Having a social media persona is sheer brilliance. All updates by Mama's on 39 are delivered by a fictitious woman with an air of Southern hospitality who simply goes by Mama.
What could have been a humdrum notification about Labor Day hours makes people feel warm and fuzzy. It communicates that Mama's on 39 truly cares about you.
Showing love and concern for your customer's schedule and comfort can go a long way. Perhaps a photo would have made this more effective, and as a copywriter, I can't help but notice the grammatical errors, but Mama's on 39 certainly has the right idea.
Featuring your employees is important for relationship building. La Parolaccia Osteria Italiana could of posted a generic graphic saying "Happy Labor Day," but instead they took the time to gather for a group photo, which is way more personable.
Taking it a step further and featuring photos of individual employees and customers would be even better.
This post is a slick way to take quotes to the next level. Zarusa is a clothing line that is trying to brand themselves as sophisticated and cutting-edge. They chose a quote that helps communicate that, and it's aligned with both a celebrity and major political figure - bonus points.
Zarusa posts all quotes using their company color with a compelling black and white graphic. They also write something about the quote in their status, which shows they're engaged. Not everyone has a graphics department. If you want to put quotes on intriguing pics, use PicMonkey.
Here's a simpler post from Soma. Quoting Judy Blume was a smart move because most of their target demographic grew up reading the celebrated author. Adding their logo to the quote makes it a better post for branding.
Motivational Message With Photo
People are sticklers for inspirational and motivational messages. Chobani has a brand message that's rooted in healthy living and they're affirming that with this post.
The fact that they've tagged people in it and included a nice photo makes this post all the more fruitful.
This motivational message by Kashi is well branded with their logo and colors. And like the post above, the content is not only motivational, it helps support the brand message.
Have you found a new post type you're in love with that you just can't wait to try out? Awesome! But pick a few more.
You want to put out a variety of posts. Only posting quotes or exclusive promotions isn't effective for expanding your brand's presence and building relationships with your target audience.
You'll bore people and they'll start to ignore you. But if you mix it up, have fun, show personality, and engage, your brand's Facebook presence will boom.
Want even more information on how to spur interaction on your Facebook page? Check out How To Increase Engagement On Your Facebook Business Page Without The Boost.
What's your fave type of Facebook post? Did you learn a new one from this blog post? What will you be adding to your Facebook posting bag-o-tricks?
Love to hear from you. Please comment below.
Subscribe to the Cagey Copywriter Blog
By Sabrina Gaffney
From blogging to bios, freelance website copywriter Sabrina Gaffney, a.k.a the Cagey Copywriter, offers a powerful profusion of web copywriting tips for optimum marketing results! Connect on Google + or LinkedIn.